Marketing Strategy Consulting and Development
Marketing Research and Surveys
We conduct secondary market research using tools like Google Analytics, campaign data, and customer interviews to gather insights on customer behaviour, market trends, and industry benchmarks that inform our strategic decisions.
Buyer Persona Development
We develop detailed buyer personas based on research and data insights, identifying target audience segments to ensure our marketing strategy is tailored to reach the right customers effectively.
Customer Journey Mapping and Strategy
We map the customer journey across various touchpoints, informed by research and personas, and identify opportunities for engagement and optimisation at each stage of the customer lifecycle.
Competitor Analysis and Benchmarking
We analyse competitors to understand their strengths, weaknesses, and strategies, benchmarking our performance against competitors and industry standards to identify areas for improvement.
Digital Marketing Strategy Development
We synthesise insights from research, buyer personas, customer journey mapping, and competitor analysis to develop a comprehensive digital marketing strategy, crafting a strategic roadmap that aligns with business goals, target audiences, and market conditions.
